Let's first look at SEM, which refers to online marketing activities that promote websites on search engines, increase website visibility, and thereby bring traffic; such promotion includes SEO search engine optimization and PPC paid search advertising and paid logins, among which the SEO and PPC are the most common. Let’s look at some information related to SEO. We already know that its Chinese translation is search engine optimization , which refers to the internal and external adjustment and optimization of the website on the basis of understanding the natural ranking mechanism of search engines , so as to improve the website’s performance in search engines. The keywords in the website are ranked naturally and get more traffic , so as to achieve the goal of website sales and brand building. In short, the difference between SEO and SEM is that SEO is a marketing method to obtain free traffic through keywords. Compared with paid Latest Mailing Database promotion, it is more difficult to operate. It takes time to slowly accumulate keywords and rankings. It is also search engine marketing. A very important way to bring traffic. SEO and SEM are different, but they are also consistent, that is, the purpose is the same, both for website sales and brand building, but in different ways. SEO is to obtain good natural rankings through technical means; SEM can be achieved through technical means such as SEO and paid means such as PPC. Users can either use only the organic ranking traffic of SEO, or use a combination of the two according to their personal needs. Regarding SEO optimization and promotion, although theoretically, SEM includes SEO and PPC, etc., but there are also many people who directly equate paid traffic promotion with SEM. It can be distinguished by whether or not to pay. In general, the difference between SEO and SEM is mainly a contained relationship. Of course, if some people simply understand SEM as paid search advertising promotion, they are a parallel relationship. But no matter what kind of promotion method is used, website creators must first do a good job of their own content, and then go on marketing and promotion on this basis, in order to achieve twice the result with half the effort.

This is why review websites, social sharing of content, crowdfunding, etc. have been so effective. The power of tribes, community, and crowds have only begun to realize their potential. The next generation of social media will promote greater access and transparency Phone between brands and their fans, creating the sense of belonging and community the next generation craves. Brands that embrace this new normal and invest in building relationships will be the winners in 2017. Maddy Osman, SEO Copywriter & Founder, The Blogsmith Maddy OsmanHere are two big social media marketing trends for 2017: 1.Instagram Advertising Continue reading below Instagram will become a major player of the top social networks, thanks in part to tactics that effectively take Phone a direct attack on Snapchat (like Instagram's own “Stories”). Once their new Shopping feature is fax list released to all brands, more clickable links will mean more conversions for retailers. Facebook owns Instagram, so that means the Instagram ad platform will continue to evolve in the right direction. In my opinion, Instagram's ad platform has yet to peak (in terms of saturation), and there are still plenty of opportunities for brands to stand out and accomplish specific goals. 2.Video Video will continue to be important in 2017, but brands will need to keep Phone innovating in the way it's presented. But you should experiment with new technologies, like 360 ​​Video. Make sure to keep in mind the role sound plays, or doesn't play in many cases. Many people watch video without sound, so make sure captions are enabled, and that you include the video's title in the first frames of the video. Advertising Continue reading below Erik Qualman, Bestselling Author & Motivational Speaker Erik QualmanVideo killed the social media photo. While it seems obvious, the obvious isn't always Phone easy to execute. 2017 is the year that social goes truly video. Brands will need to invest in both beautifully produced video as well as more organic video adaptations.

Every holiday, you will see all kinds of H5 in the circle of friends or chat groups, there are many kinds, and even aesthetic fatigue! But every year, I will always be moved by one or two H5s, and the circle of friends will swipe the screen and become an explosion. Have you ever wondered how these explosive H5s were designed? From a design point of view, H5 belongs Buy email list to the category of content design, not only to design the form of expression, but also to plan the content. We try to design an H5 from the content, the purpose is to increase the brand exposure, and add new or active products to the product. Before planning this event, I researched some screen-swiping H5s, hoping to find inspiration. 2. Research After having the activity goals, conduct research and analysis on H5s that appear frequently in the circle of friends or chat groups, participate in many friends, and can impress you: After collecting a certain number of H5s, classify them into 6 categories: "Annual List", "Annual Keyword", "Invitation to Answer Questions", "Check-in", "DIY", "Personality Test". Then we will divide the quadrants from the two dimensions that we are more concerned about: one is the realization cost, because our investment budget for this activity is low and resources are limited; the other is the degree of dependence on the APP, how do you understand this, such as the H5 of the annual list, The product needs to have a large user scale and stickiness to be able to play. For example, the annual list launched by Alipay and WeChat each year is more dependent on the size of the product itself. After defining the two dimensions, the H5 of the survey is classified into a suitable position in the four quadrants, and combined with the product features of the "Penguin E-sports APP", the planning direction of this H5 is locked: low implementation cost and weak dependence on APP.