Migu Reading changed some of the terms of the event bulk sms service after the event started. Although the terms may have little impact on most users, from channels such as Weibo Zhihu, it did cause some users to fail to check in without knowing it. Next, I will analyze this activity from the following angles: Promotion before the event Event Sales Forecast Event punch-in success rate and failure rate prediction Event revenue analysis possible negative effects Summarize 1. Pre-event promotion As a bulk sms service prostitution activity, its self-propagation is strong, and it is very attractive to users to get a free kindle after punching in for 100 days. At this stage, if you search on public platforms such as Zhihu, Weibo, and WeChat, you can still find many tweets from public accounts or the speeches of interested people at that time.
Therefore, I think that the initial promotion investment of this bulk sms service event is not large, and the selling point of taking kindle for free is enough to stimulate users' desire for self-propagation. 2. Activity sales forecast According to the rules of the activity, there are 6 major purchase channels for Migu Reading to participate in the activity, including Tmall,, Pinduoduo, Taobao, Migu Reading, and the official account. There are also multiple designated dedicated sales portals for each bulk sms service channel. Judging from the popularity of the event, it was only about a week after the event was launched. Tmall, and other stores experienced stock-out and out-of-stock situations. Although the supply of goods was increased
In time in the later period, the event was still before the bulk sms service planned sales deadline. It's over, you can see how hot it is. Judging from the sales of the event, the original link on the Tmall platform has been removed, and the specific sales volume is unknown. However, judging from the popularity of each platform and the popularity of the activities, it is expected that sales can easily reach at least 4 digits. 3. Prediction of punch-in success rate and failure rate Next, let's make a bulk sms service prediction on the success rate and failure rate of Migu Reading. In order to make a better prediction and to better support my prediction results, let's discuss Migu Reading's user portrait and participation in punching. User portraits of people.