With the improvement of everyone's economic level, the consumer demand for coffee is also increasing day by day. From the initial instant coffee to Starbucks, to the sudden emergence of Luckin, the Chinese coffee market is booming. The fraud incident of Ruixing Coffee means another restructuring for the coffee industry in the future. Peru Phone Number List The author of this article analyzes and explores the current coffee market, and looks forward to the development prospects of the industry to share with you. The story of Chinese internet coffee seems to be over.
Luckin's business and products themselves are gradually being forgotten outside the scope of the discussion. But this big somersault seems to remind Ruixing that the original model is not good, and it has to go back to the business of duty. In fact, most of Ruixing's stores are Peru Phone Number List operating normally and are also launching new products, and some people still pay for them. What does this mean? ——In China today, many people still buy cheap coffee, and the coffee business still works. But the problem with Ruixing is that even if someone still pays, its brand and trust at the capital and consumer levels have completely fallen.
01 Abandon the store and go online The first thing a new coffee brand has to do is to abandon the heavy store model of large-scale store opening, which is also the first lesson that Ruixing gave you. Peru Phone Number List Everyone in the coffee industry knows that coffee shops are an industry with a large investment and a long return cycle. Without the support of cash flow, they will soon face elimination. The "2020 Online Coffee Market Consumer Insight Report" released by CBNData and Tmall Coffee shows that coffee consumption has begun to break through offline stores, migrate to online.