he results Looking at millions of users in our dataset and comScore's panel, the team's research found that most retail searches don't happen on Amazon; instead, 70% of them happen on major search engines. A study by Rand Fishkin at Moz earlier this year, which analyzed clickstream data via Jumpshot, came to a similar conclusion. Fishkin asked Jumpshot to compare 10 separate web properties, add up all the searches they receive combined, and share the payout percentage. The data revealed that
Amazon received only 1.85% of searches, while Bing, Yahoo and Google combined received 64.02% of searches. What does this mean for marketers? Amazon is a strong retail channel and continues to grow, although marketers need to be careful not to jewelry jewelry photo editing service photo editing service overcorrect. Not only is search strong as a retail channel, but it can also help complement and strengthen an Amazon strategy. 2. How do users behave differently on search compared to Amazon? Looking to identify how user behavior differed between search and Amazon, we found that 27% of users (about 38 million people in the US) did not visit Amazon before or after searching on Bing.
These are valuable audiences who search for information about your products online and purchase them from physical stores or other online channels. More interestingly, the research found that even common audiences between search and Amazon exhibited different behaviors on each platform. Testing methodology Exclusive audience using our search engine: We collected data from November 1-7, 2016 using web browser logs (US only). We tracked user activity on 5 SEO mistakes that blogs can easily miss Posted: 2020-11-18 The digital marketing landscape has evolved significantly over the past two decades. And between