Well, this website you’re on right now has 150,000 backlinks from 3,960 unique domains. total backlinks 2022 And in this guide, I’ll show you 7 ways to get more backlinks like a link building pro. In fact, you’re going to learn: What are Backlinks? 7 Characteristics of Quality Backlinks 3 Types of Backlinks to AVOID! What’s a Good Number of Backlinks? How to Get Backlinks (Like an SEO Pro) FAQs About Backlinks Let’s dive in. What Are Backlinks? Backlinks are created when one website links to another website. Google (and other search engines) consider backlinks to be “votes” for a page. In fact, Google’s original PageRank algorithm used backlinks as a signal of content quality. Many studies have found a correlation between backlinks and organic search engine rankings. Here’s an example of a backlink: backlinks example Related: Are Backlinks
Still Important? What Do Quality Backlinks Look Like? High-quality backlinks have 7 characteristics: relevance, traffic, authority, link profile quality, editorial standards, outbound link quality, and indexation. Let’s start with: 1. Relevance John Mueller recently said that relevance is more important than how many backlinks a website has. In fact, here’s exactly what he said: john mueller total number of Cork House Clearance Services links In short, most of your link building efforts should focus on relevant opportunities. That’s why I created The Relevancy Pyramid. It’s the single best way to prioritize your link opportunities. The model is simple: There are fewer link building opportunities that are 100% relevant to your website. You should focus on these first. Then, once you’ve tapped those out, move down the pyramid where there will be more prospects with less relevance. Now there are two exceptions to this link prioritization strategy: It’s ALWAYS okay to get links from super authority sites like the New York Times, Washington Post, or .edu/.gov sites. The Relevancy Pyramid changes if you’re working in local SERPs. I recommend focusing on geo-targeted opportunities first.
Then move onto topically relevant prospects on the national level. This will create the most natural and relevant link profile. Now, of course, it’s not all about relevance. If that were the case, you could create hundreds of relevant websites yourself and link to your site. That doesn’t work because it would be missing all the other factors that make a backlink powerful. Bringing me to standard #2: 2. Traffic You need to get links to your site from websites that are relevant and have organic traffic. Think about it: If Google is sending organic search traffic to a site, what does that say? It means that it’s likely a trustworthy website. In general, sites that are popular in organic search are valuable link building opportunities. You can use SEMRush to see if a website is getting organic search traffic (and to see the “value” of that traffic): SEMrush traffic cost Now a website can be relevant and have traffic, but it still needs: 3. Authority If a website is getting organic traffic, it likely has authority. You can use Ahrefs‘ DR to prioritize link building prospects based on their site authority. Domain Rating (DR) The stronger a website is, the harder it will be to get the link. That makes those links even more valuable, so it’s worth the effort. 4. Link Quality It is possible to manipulate third-party metrics like Ahrefs’ DR or Moz’s DA.