So as to promote the effective development of the paper media industry. However, the graphic design of newspapers and books is also a very complex design, which not only requires designers to have high professional skills, but also needs to design in combination with the content published in books and newspapers, so that readers can intuitively understand from the graphic design. Learn about the information content in newspapers and books. 3. Application in advertising graphic design The main purpose of advertising graphic design is to allow consumers to accurately recognize and understand the function and function of the product and other relevant information.

In the process of conveying information, pictures and text are mainly used. Image Manipulation Service Generally speaking, the information content contained in the advertising graphic design is very eye-catching. When people first come into contact with the advertising graphic design of the product, they can attract people's attention and guide people to understand the information content of the product. At present, in the process of font design, many designers use printed fonts for the text of the advertisement information, and then reasonably match the font design of the text and the style of the title, and display the information content of the advertisement more intuitively in the graphic design. , so that people can understand and master the information content of the product in a short time. 3. Conclusion To sum up, font design is very important in graphic design, which not only affects the overall aesthetics of graphic design, but also affects people's understanding and mastery of information content in graphic design.

Therefore, designers should design fonts according to people's aesthetic concepts to meet the requirements of social development, thereby promoting the rapid development of the graphic design industry. Based on the analysis of Picasso’s artistic style, this paper discusses Picasso’s creative techniques for color and “shape” in graphic design; Picasso has a variety of methods for handling pictures; Picasso as a generation of art Masters, constantly breaking the creative methods of predecessors and their own, and pursuing a newer and purer self-style, these are especially worthy of consideration by designers.