When you are planning the trade show games at your display, you want to ensure the games are engaging and interactive. At the same time, you also want it to be memorable and represent your business. Trade show games and displays that are done right can drive traffic and leads for your company. Even if your booth visitors don’t convert immediately, if they have a fun time with you, they will remember your brand and be more likely to convert in the future. Before we jump into the types of trade show games, there are a few basics that will make or break the success of your games. Hosts & Staff When you are planning your trade show games, you want to ensure you have the right people to manage the display.
Typically, there will be a game host. The host has an important job and will make or break the success of the game. The perfect host will be outgoing, fun, and not afraid to be silly. Once you have the perfect host, having one or two support people is crucial. Especially when the host needs to take a lunch or bathroom break. It can also be Business Phone List helpful to have staff from different departments in your business. For example, if your team is mostly made up of sales and marketing, then you should have at least one team member who is a software developer. This is helpful if a guest wants to know more in-depth answers about the behind-the-scenes aspects of your business. Then, your sales and marketing team can focus on other aspects of the booth.
Branding Branding your display and games may seem like a no brainer. But, there are so many businesses out there that do not take advantage of the branding opportunities. If your participants are handling any items, they should be branded. Try to get creative with it, it does not have to be branded with just your logo. Keeping consistent with your colors, message, and goals will help you provide your guests an omnichannel experience. If your brand colors are blue and white, and you use red and green colors in your booth, it will be confusing for your guests.