Editor's introduction: There is no shortage of cake brands in the market, and Panda Bugo creates differentiated demand through the "product + service" model, and further enhances the brand value through brand operation and marketing promotion. From the perspective buy email list of brand building, the author of this article analyzes and interprets the internet celebrity cake brand Panda Bugo, explores the secret behind the success of Panda Bugo, and shares it with you. The success of any brand is not luck, but is co-created by a soul who leads a powerful team with the assistance of some behind.
He Jianlei In the past two years, the traditional baking industry has developed a dark horse legendary brand-Panda does not leave the cake. There is even buy email list a saying in the market: hot pot looks at Haidilao, cake looks at panda. Regardless of whether it is intentional or not, the panda does not go away has indeed achieved a certain level of customer experience that the traditional baking industry has been clearly under-doing. This is a very good business case to study. Simply put, the panda will not leave.
It was born on December 5, 2017 in Huizhou, Guangdong, a second-tier domestic city second only to the new first-tier cities. It only took 4 buy email list months to achieve the No. 1 regional industry and the No. 1 repurchase rate. Not only that, but in Foshan, Guangdong, the first non-local market, it created a record: in March, it became the first in the Foshan market; in one month, it became the fifth in the regional category in Panyu District; in the first anniversary of its establishment, the number of users exceeded 1 million.