Every holiday, you will see all kinds of H5 in the circle of friends or chat groups, there are many kinds, and even aesthetic fatigue! But every year, I will always be moved by one or two H5s, and the circle of friends will swipe the screen and become an explosion. Have you ever wondered how these explosive H5s were designed?

From a design point of view, H5 belongs Buy email list to the category of content design, not only to design the form of expression, but also to plan the content. We try to design an H5 from the content, the purpose is to increase the brand exposure, and add new or active products to the product. Before planning this event, I researched some screen-swiping H5s, hoping to find inspiration.

2. Research

After having the activity goals, conduct research and analysis on H5s that appear frequently in the circle of friends or chat groups, participate in many friends, and can impress you:

After collecting a certain number of H5s, classify them into 6 categories: "Annual List", "Annual Keyword", "Invitation to Answer Questions", "Check-in", "DIY", "Personality Test".

Then we will divide the quadrants from the two dimensions that we are more concerned about: one is the realization cost, because our investment budget for this activity is low and resources are limited; the other is the degree of dependence on the APP, how do you understand this, such as the H5 of the annual list, The product needs to have a large user scale and stickiness to be able to play. For example, the annual list launched by Alipay and WeChat each year is more dependent on the size of the product itself.

After defining the two dimensions, the H5 of the survey is classified into a suitable position in the four quadrants, and combined with the product features of the "Penguin E-sports APP", the planning direction of this H5 is locked: low implementation cost and weak dependence on APP.