It is absolutely essential for brands to achieve relevance. One of the phone number list main methods to achieve relevance is to create relevant content.
Unfortunately, an aura of mystery surrounds the phone number list concept of relevance. It's misconstrued as a stylistic thing, a flair, or something some writers just "have". In reality, relevance is more scientific and systematic. You can create relevant content by understanding what relevance is and developing a process to achieve it.
The phone number list main benefit of relevance is that you can significantly increase your rankings by creating relevant content. Here's how.
Start with a customer persona
The phone number list fact that they can drive a Honda Accord or have a 5-year-old blond nephew is not important in itself. The important things are the motivations and the phone number list problems that the client is experiencing. Only by understanding who the customer is can you address their issues, questions, concerns, interests and enter their world. Relevance starts with knowledge. If you're lucky, you already have a persona somewhere buried deep in your phone number list marketing materials. If you don't have a character, create one. It will be well worth your time.
Understand user intent
Yes, I have to insert a boring SEO point here. I do this not because I'm obsessed with SEO, but because I realize that search intent is the phone number list starting point for successful SEO. Many SEOs and marketers believe that the first thing to do when starting “SEO” is to make a list of keywords.
How are you going to create this list phone number list of keywords? You don't just get them out of thin air. You strategize your keyword list by perceiving your user's intent. You get this user intent by knowing your users - the phone number list persona described in step. As you develop your keywords through research and analysis, you need to pay close attention to the nature of the phone number list queries – their intent. This way you can understand what your users want and how to create relevant content for them.
Now is the phone number list time to put those keywords into play on your website. I used the “Do SEO” section, which seems basic. Let me be specific. Any successful optimization involves placing the phone number list right keywords in the right places. Each page on your website should target a specific keyword. Your home page should target the most important keywords. All support pages on your website should target support keywords.
These are the phone number list four most essential elements of on-page SEO. If you use your keyword or a semantic variant, you have “done SEO”. Easy. Remember that users are looking for something; they have an intention when they seek. They type a query that matches that intent. If your website is successful in targeting that keyword, you will rank in its query.